Pornhub’s next protest will finally make you understand net neutrality

You might be waiting longer than usual to watch porn on July 12. Pornhub announced Wednesday that the adult entertainment website will participate in a virtual protest that day against the latest government proposal to threaten net neutrality.

The “Internet-Wide Day of Action to Save Net Neutrality,” organized by Fight for the Future, freepress and Demand Progress, will take place five days before the first comment deadline for the Federal Communications Commission’s proposal.

With the proposal, FCC leadership intends to overhaul the 2015 Open Internet Order. The proposed changes would allow internet service providers to do things like slow down streaming services and force people to pay more for certain sites.

The 2015 law enforces net neutrality—the principle that requires internet service providers to treat all data that is sent to customers the same.

“Without it, the cable and wireless companies that control internet access will have unfair power to pick winners and losers in the market,” Pornhub Vice President Corey Price told Motherboard.

Pornhub is the latest of 60 major companies like Amazon, Vimeo, Reddit, and Kickstarter to announce plans to participate in the day of protest. Advocacy groups including the American Civil Liberties Union and the Center for Media Justice have also joined.

More than 75 million people view Pornhub every day, according to the site’s own report. It’s also ranked No. 19 in the U.S.’s most visited sites.

It’s unclear how exactly Pornhub will participate in the protest. One idea, Price told Motherboard, is to implement a loading icon to show users how much slower some sites could be with the proposed changes.

“No one in the porn industry ever yells ‘slower, slower, slower,’” Price said. “We’re much more accustomed to ‘faster, faster, faster.’ Here at Pornhub, we want to keep it that way.”

H/T Motherboard